In continuation from http://wp.me/p3aqKD-6.
Website and Credentialing
The service you select should have some sort of online presence. Why is this important? The quick and dirty answer is that by having a website, you have an opportunity to preview the amount of dedication a service has to it’s products and services. Websites are not the be all end all, but in today’s electronic job seeking environment, do you really want to deal with a company that has no web presence? Websites can reveal writing abilities, the ability to market themselves and their products and overall business health as determined by their web provider.
Professional websites look quite different from free fan pages. In short, a resume writing service’s website is their very own personal online resume, free for your perusal. As a consumer, your potential writing service should not have a fly by the seat of your pants web presence. A few cute pictures and hasty text doth not a website make, conversely a flat page of text is just as bad if not worse. Website maintenance and having an active internet presence requires dedication and should be informative not distracting or boring.
View the website with a fine tooth comb. If there are spelling errors, cartoonish/non-diverse graphics, fees too good to be true or fees so large that they must be good, pages and pages of testimonials and boasts of guaranteed job landings, this is NOT the site for an educated consumer. Some of these things are obvious turn offs to selecting this particular company/writer’s services, while others seem okay on the surface.
Spelling Errors
Spelling errors indicate a rushed gotta get out there website design process. If the company that you are reviewing for a writing service has spelling errors or poor grammar in describing their services, why would you expect a resume without more of the same? If the text on the website is thrown together, your resume is guaranteed to be thrown together as well.
Graphics
Cartoonish graphics indicate a playful aspect at work. If the company that you are reviewing has cartoonish graphics or no graphics at all, question their seriousness about professional image. A flat, text heavy website is a clue to the type of resume that you will receive because your potential resume writer will probably use the same approach to writing that was used to approve the text for the website. Cartoonish or non-diverse graphics are also a clue as to the client base the company is used to working with. The graphics a company chooses to use truly indicates a particular philosophy that they are comfortable working with.
Fees
Exceptionally low end fees or conversely exceptionally high end fees are a warning sign. Low end can indicate a resume mill at work that uses boxed resume templates that you, yourself, could purchase and the result would be the same. The old adage, if it’s too good to be true, it probably is. We have seen resume writing services as low as $25USD to literally crank out a resume. Trust us, if you choose to pay $25USD for a professionally written resume, you can do the resume yourself. If the fees are exorbitant, buyers beware of the process. Expense does not necessarily equate to quality or a timely resume.
Some writers have an over inflated sense of self when it comes to developing a reasonable fee structure. Look for hidden costs, such as shipping printed copies to you, placing your credentials on CD and overall length of the resume development process. Why pay to have a printed resume shipped to you when realistically you can take your electronic copy to a printing service or print it yourself much cheaper? Why pay to have your credentials places on CD when you can do that as well? Why suffer through a lengthy resume development process so that you can pay someone by the hour to produce a one to two page document? The company you choose should have a middle ground. Compare several sites and pricing structures before selecting a resume service.
Testimonials
Pages and pages of testimonials and claims of guarantees as to interview or job placement successes are ploys aimed at building confidence in their services. The fine print around guarantees often show that there really isn’t a guarantee of employment based on a resume. It is impossible to predict the success of obtaining an invite into an interview process or selection of your resume in a hiring process unless you contract a service that has a feeder into a staffing service. Buyer beware, this road is fraught with pit falls and you could find yourself on the receiving end of unwanted solicitations for services you never signed up for. You should not be selling your information to spam services while obtaining a resume.
Testimonials are a fine way of selling services; however, testimonials can be fictionalized. Any plain stock picture of a person can be used and assigned a name and location with a glowing report of love for the company in question. Pages on top of pages of this information should raise questions in your mind as to why a company needs so much praise in order to effectively sell its products and services. Look for certifications and credentials instead to judge the effectiveness of the company’s products and services.
Credentials
Not many resume services hold memberships with the Better Business Bureau, nor do they hold membership with a resume specific certification society. Be sure to ask about those things before selecting your resume writing service. A BBB membership with a rating of A or A+ for a resume writing company is not unreasonable. If the company is willing to display the BBB logo on their website, they have little to nothing to hide about their services. Companies that hold an active membership with a resume specific certification society are under the same rules. Look for prominently displayed logos for the certification society that they belong to, then check to see if they are still active. If you do not see a logo proclaiming membership in a certification society, this may not be the service for you. Membership does require some sort of due diligence on the company’s part as to resume and industry standards and once certified businesses automatically become a part of a continuing education group.
Prominent Display of Office Hours
A company that has no hours of contact listed is a resume mill, period. They do not want you to contact them. They have boxed software that you could obtain yourself and no insight into employment processes. Reputable companies offer contact points in spades and give you a guideline as to the best ways to contact them. Reputable companies also realize that their posted office hours may not coincide with your ability to work with them to complete a resume. Companies that rely too heavily on an electronic only process should be a cause for concern. We are not saying that you have to physically see your resume consultant in order to receive a quality product; we are saying that you should at least be able to talk to your consultant without feeling rushed or bothersome.